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Sales
Scouting Report Sales Assessment
After using
many of the sales assessment tools on the market, we felt that
they all lacked a certain something. That "something"
was a differentiation between the innate personal characteristics
of the person and the learned skills that the person possessed.
Many times, to get an accurate picture of the applicant (or current
salesperson) we had to use multiple tools. This, of course, became
expensive and time-consuming. To help companies who found themselves
in the same situation, we developed the Sales Scouting Report
as an assessment tool.
The Concept:
The concept behind
the Sales Scouting Report is similar to the "scouting
reports" used by professional sports teams to evaluate talent.
Those reports measure "tools," which are the innate
athletic abilities of the prospect which either create success
or detract from it. They look at "skills" as teachable
characteristics separate from "tools." Our Sales Scouting
Report does the same thing.
Tools:
We first measure a
salesperson's "tools," which are characteristics that
are either inborn or so deeply socialized in their personality
as to be ingrained. These areas can be significant contributors
to (or detractors from) selling success, but are not generally
changeable through training and development.
They are:
- Energy
- Communication
- Outlook
- Accountability
- Financial Issues
- Shopping Factor
Skills:
Next, we measure a salesperson's "skills," which are
direct selling skills that impact the quality of the salesperson's
activities. These areas can be corrected through training and
development, if needed.
They are:
- Relationships
- Questioning
- Prospecting
- Objections
- Presentation
- Goal Setting
- Decision Maker
- Closing
- Professional Development
Report:
Your completed Sales
Scouting Report will include a category and rating for
each Tool and Skill, a Tools Index, and a Skills Index. The Sales
Scouting Report will also analyze key strengths and weaknesses,
and give a recommendation regarding suitability. Projections
for Training and Development are included.
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